Using Infographics as a Business Communication Tool

Infographics, or the visual representation of data, is increasingly being used by businesses to visually represent complex data to their employees. Especially policies with numerous legal terms or complicated business data lend themselves to using infographics. Infographics can easily be designed by any employee who is creative enough to resourcefully represent data visually and not necessarily only by graphic designers. Numerous online tools are available, but they could also be designed with Powerpoint, Illustrator and Adobe Photoshop. These graphics can be uploaded on the business website and also be distributed to employees via email or even embedded in the business Intranet and should preferably complement the business corporate identity.

What kind of data could be visually represented to employees?

Business policies could be visually displayed to explain how they affect employees in real business life.
Business figures could be made more accessible to employees via infographics by also indicating how these figures impact on the overall business performance.
Complicated tasks could be explained visually and even step-by-step so that all employees could better understand them and also how they fit business goals.
Important business deadlines could be indicated visually so that no employee could miss them.
Business events could be highlighted visually so that employees could better understand their importance.

There are endless possibilities in the business when it comes to using Infographics and my examples cover only a few. This rather new business communication tool could improve communication in the business in that it facilitates better understanding of both complicated and important messages.

Related post:

A CEO Blog for Better Business Communication

The role of the manager in effective business communication

Happy employees are more productive. Business communication is no longer about how to write a letter, email or use effective writing skills. It has also extended to other areas in the business, for example, excellent relationships within the business. A manager should not only concentrate on successful communication with its external clients, customers and stakeholders. The employees of the business actually are internal clients and should also be treated with care. Many scholars refer to this as internal marketing , a very important feature of good business communication. Employees’ well-being and work satisfaction play a large role in their productivity and how loyal they will be towards the business. The role of the manager is to ensure good relationships with and among employees. A healthy working environment is equally important. Previous research has indicated that employees also have other career aspirations than only a salary. Unhappy employees as

How Storytelling can liven up Business Communication

Storytelling is referred to by some experts as the future of internal communication. Telling stories is not new and has been around for thousands of years. Many psychologists can tell you that something is better remembered if it is linked to a compelling story. This is just how our brains work. This is why storytelling can be a powerful internal communication tool to engage and inspire employees. Using stories for internal communication messages could evoke a shared sense of identity due to an emotional connection with the stories. Language The Coca-Cola Brand is renowned for its stories. can be used to the business' advantage as it can evoke such emotional connection with other employees and what the business stands for. Businesses therefore now also use stories to share or explain their business culture or goals. The business can, for example, use stories to explain difficult data, facts, and figures. Stories can also provide some added insight into its operations a

About Ethical Communication and Management's Role

Ethical communication occurs when it is honest, open, fair and mindful of all employees' rights. It is not surprising that the management of a business could play a pivotal role to set the example to employees. They should lead by example, reward ethical behaviour as well as create an awareness of ethics in general. The corporate values of the business are imperative in that they guide the ethical behaviour of employees. It is important for employees to understand the difference between right and wrong behaviour in the workplace. Business' values are usually related but not limited to human rights, employee development, health and safety, discrimination and respect for others as well as working conditions. How can a manager instill ethical communication practices in the business? By, for example: creating an awareness of the values of the business through continuous communication having ethical roundtable discussions with employees blog postings on the business&

Biz-commPulse

Search This Blog