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Showing posts from August, 2014

Why Integrated Communication is Essential for Better Customer Service

Integrated communication (IC), if applied correctly in the business, will help you to build long term relationships with your customers. You can somewhat control how customers feel about your business through unified communication and messaging. I still consider Don Schultz as one of the pioneers of the integrated communications concept. Although theorists are still trying to work out a united definition of what integrated communication entails, the majority of literature on the topic indicates that by controlling all communication the brand of the business is enhanced through a consistent brand image, which could eventually result in better sales. Having loyal customers can only benefit the business through repeated sales.

Sounds impossible?  Exactly how can integrated communication be achieved?
·The top management must first of all understand integrated communication. Integrated communication can only be achieved when it is implemented throughout the business in the correct manner. Th…