Biz-commPulse

Branding a company is important for distinguishing it clearly from the competitors through planned communication strategies but it also expands to other functional areas in the company, for example, a   reliable customer service   when dealing with customers’ email, written, personal and telephonic enquiries and basically all instances where customers come into contact with the company. A reliable customer service is also applicable to effective brand administration in that customers can benefit by the whole administration process.  As indicated in previous posts, the role of happy employees in this regard is of utmost important.  The happier the employees, the better the customer service will be. But how should it work?  A   brand communication strategy , as part of an internal communication strategy ,   should include strategies how to offer value to the customer in all areas of service delivery, including administration. When a company has ineffi...

Effective business communication should be part of a strategic plan and revised on an annual basis. A manager needs to constantly communicate with employees to inform them about their roles in the business and what their duties are.  Good business communication provides clear direction to employees on how their duties can contribute towards the success of the business.  A manager should never neglect to communicate with employees and assume that they know what their roles in the business are. But what should this strategic communication plan entail? Each business is different and has its own policies and structures.  Similarly the size, culture, mission and vision as well as managerial style of a business vary. Depending on the above, the strategic communication plan should indicate all communication activities in the business and who should be responsible for these activities.  Clear communication channels should be identified to convey specific me...