Biz-commPulse

Integrated communication (IC), if applied correctly in the business, will help you to build long term relationships with your customers. You can somewhat control how customers feel about your business through unified communication and messaging. I still consider Don Schultz as one of the pioneers of the integrated communications concept. Although theorists are still trying to work out a united definition of what integrated communication entails, the majority of literature on the topic indicates that by controlling all communication the brand of the business is enhanced through a consistent brand image, which could eventually result in better sales. Having loyal customers can only benefit the business through repeated sales. Sounds impossible?  Exactly how can integrated communication be achieved?   ·      The top management must first of all understand integrated communication. Integrated communication can only be achieved when it is implemented ...

Employees generally welcome feedback from managers, not only  constructive feedback  about their own work performance, but also about any undertakings in the business which directly relate to their tasks.  Managers tend to forget that well informed employees are more productive and also focused on achieving business objectives. So what kind of  feedback should a manager give to employees? Continuous feedback to employees is important.  Picture Credit: Photopin . Feedback on work performance without discouraging the employee, thus constructive remarks to help the employee grow and prosper to the benefit of business goals.   The annual performance interview is the ideal place, but feedback could also be continuous throughout the year in less formal settings. Feedback about all activities and undertakings in the business.  Large businesses have their own public relations officers dealing with internal communication according t...

Photo credit : Photobin. Are your employees spending too much time reading emails?  Many employees are constantly being interrupted by reading emails throughout the day resulting in a loss of productivity for the business.  Once interrupted by an email, some experts suggest that  employees can on occasion waste up to 30 minutes to get back to work again.  Many of these emails are from colleagues and not really that important.  As a result some businesses now do not allow employees to send emails to their colleagues and only to clients of the organisation.  However, since emails have become essential for daily, instant communication, some businesses even introduced instant messaging for employees to communicate with each other without having to send emails while file sharing through applications such as DropBox or similar  applications are encouraged. What do managers need to do?  Depending on the nature of the business, it is ...

Source: Freedigitalphotos.net Team work has become increasingly important in a business, especially since numerous studies confirm that not only are employees more productive when working in a group, but many excellent and innovative ideas had their origin in a group setting to the long-term benefit of the business. Why is team work good  for a business? In a group setting employees have different skills, talents and working styles which can complement each other while striving towards achieving the same business goals.   Employees have to collaborate while different ideas are shared and tested with peers.  It often happens that employees are encouraged to do their best in a group setting because they trust and respect each other.  However, the opposite is also true if the team consists of different personalities who do not agree which could  result in conflict. To really succeed with a team approach in a business, the culture of the business nee...

Many businesses that used to deny employees access to social media are now increasingly making access available.  It is as if there is a renewed awareness that use of social at the office is not necessarily always a bad thing.   The main reason why businesses did not in the beginning want to give employees access to social media is because of fear of loss of productivity and even misuse of social media.  Why is use of social media at the office a good thing?  I can think of at least the following reasons: Source: Twitter. A more favourable perception of the business by employees is created which in turn could result in even higher productivity. Networking opportunities for employees outside the business are possible which could benefit the business in the long term. Employees are granted the opportunity to build a personal professional brand through various social media. Employees can even assist in building the company brand thr...

Another key area for seamless integration of business communication is having access to  the right technology or infrastructure.  Many business owners therefore are looking for the right software with which to integrate all messages to or from employees.  I recently discovered Google Enterprise which is a very cost effective way of managing communication in the business.  Google has been widely criticised especially since they seem to almost have a monopoly when it comes to search engines, but I am fascinated by the many possibilities for any business.  So why am I impressed and what can Google Enterprise do to enhance integration? Source: Google Enterprise. Google has many applications which business owners can use to communicate with employees.  Employees are always connected via email while the communication can be better managed with added productivity applications.  Examples of such applications are: A calendar where all calendars are...

Happy employees are more productive. Business communication is no longer about how to write a letter, email or use effective writing skills.  It has also extended to other areas in the business, for example, excellent relationships within the business. A manager should not only concentrate on successful communication with its external clients, customers and stakeholders.  The employees of the business actually are   internal clients   and should also be treated with care.  Many scholars refer to this as   internal marketing , a very important feature of good business communication.  Employees’ well-being and work satisfaction play a large role in their productivity and how loyal they will be towards the business.  The role of the manager is to ensure good relationships with and among employees.   A healthy working environment is equally important.  Previous research has indicated that employees also have other career as...