Biz-commPulse

Branding a company is important for distinguishing it clearly from the competitors through planned communication strategies but it also expands to other functional areas in the company, for example, a   reliable customer service   when dealing with customers’ email, written, personal and telephonic enquiries and basically all instances where customers come into contact with the company. A reliable customer service is also applicable to effective brand administration in that customers can benefit by the whole administration process.  As indicated in previous posts, the role of happy employees in this regard is of utmost important.  The happier the employees, the better the customer service will be. But how should it work?  A   brand communication strategy , as part of an internal communication strategy ,   should include strategies how to offer value to the customer in all areas of service delivery, including administration. When a company has ineffi...

It is true that resonance in leadership makes a difference between merely managing a business and true leadership.  The employees in businesses today differ vastly from before requiring new ways of leading to obtain results, especially because of technological innovations. Source:  Freedigitalphotos.net What is a resonant leader?  A resonant leader also inspires employees not only to find meaning in their own lives but also hope in the future.  It has more to do with the "how" of leadership and not merely the "what".   As communicated in an earlier posting, a good leader always displays emotional intelligence, considers all points of view and thus never react on emotions.  A resonant leader also displays emotional intelligence but is also excellent at inspiring employees to greater achievements through self-actualisation.  This kind of leader is good at communicating the mission and vision of the business to employees making them feel v...

The way in which a business is perceived, positively or negatively, constitutes its corporate image. The corporate image is inseparable from all the activities within a business as it generally includes the overall picture that people have of a business. The corporate image of a business is also directly related to communication in the business. The way in which a manager deals with employees will have an effect on employee morale and motivation. Lack of motivation among employees or little knowledge of products or services will impede good customer service. If employees deal with customers in an unprofessional manner, those customers will perceive the business in a negative way. How customers experience the products or services or their personal contact with the business, can result into either positive or negative viral marketing for the business. Customers have access to numerous social media platforms to post either complaints or compliments about the business. Word of mouth ...