Biz-commPulse

Storytelling is referred to by some experts as the future of internal communication.  Telling stories is not new and has been around for thousands of years. Many psychologists can tell you that something is better remembered if it is linked to a compelling story.  This is just how our brains work. This is why storytelling can be a powerful internal communication tool to engage and inspire employees. Using stories for internal communication messages could evoke a shared sense of identity due to an emotional connection with the stories. Language The Coca-Cola Brand is renowned for its stories. can be used to the business' advantage as it can evoke such emotional connection with other employees and what the business stands for. Businesses therefore now also use stories to share or explain their business culture or goals. The business can, for example, use stories to explain difficult data, facts, and figures.  Stories can also pro...

Effective business communication should be part of a strategic plan and revised on an annual basis. A manager needs to constantly communicate with employees to inform them about their roles in the business and what their duties are.  Good business communication provides clear direction to employees on how their duties can contribute towards the success of the business.  A manager should never neglect to communicate with employees and assume that they know what their roles in the business are. But what should this strategic communication plan entail? Each business is different and has its own policies and structures.  Similarly the size, culture, mission and vision as well as managerial style of a business vary. Depending on the above, the strategic communication plan should indicate all communication activities in the business and who should be responsible for these activities.  Clear communication channels should be identified to convey specific me...