Biz-commPulse

Storytelling is referred to by some experts as the future of internal communication.  Telling stories is not new and has been around for thousands of years. Many psychologists can tell you that something is better remembered if it is linked to a compelling story.  This is just how our brains work. This is why storytelling can be a powerful internal communication tool to engage and inspire employees. Using stories for internal communication messages could evoke a shared sense of identity due to an emotional connection with the stories. Language The Coca-Cola Brand is renowned for its stories. can be used to the business' advantage as it can evoke such emotional connection with other employees and what the business stands for. Businesses therefore now also use stories to share or explain their business culture or goals. The business can, for example, use stories to explain difficult data, facts, and figures.  Stories can also pro...

Ethical communication occurs when it is honest, open, fair and mindful of all employees' rights.  It is not surprising that the management of a business could play a pivotal role to set the example to employees.  They should lead by example, reward ethical behaviour as well as create an awareness of ethics in general. The corporate values of the business are imperative in that they guide the ethical behaviour of employees.  It is important for employees to understand the difference between right and wrong behaviour in the workplace. Business' values are usually related but not limited to human rights, employee development, health and safety, discrimination and respect for others as well as working conditions. How can a manager instill ethical communication practices in the business? By, for example: creating an awareness of the values of the business through continuous communication having ethical roundtable discussions with employees blog postings ...

A direct communication channel by the CEO could enhance  business communication. Image credit:  Photopin . Communication from the CEO of a business is essential for employees not only to receive direct messages from Top Management but also to understand the thinking process of those who are in charge.   A CEO weekly blog could improve communication in the business and simultaneously make the management more visible to employees which is essential for any business communication strategy to remain effective. The CEO could, for example, write to employees on a weekly basis about different topics that would be of interest to them at that specific point in time.  The blog posts could relate to important events in the business,  clarify unclear issues or  communicate essential new information, for example on being ethical. In addition interesting statistics about how the business is doing financially could also be of interest to employees.   ...