The role of the manager in effective business communication

Happy employees are more productive.

Business communication is no longer about how to write a letter, email or use effective writing skills.  It has also extended to other areas in the business, for example, excellent relationships within the business. A manager should not only concentrate on successful communication with its external clients, customers and stakeholders.  The employees of the business actually are internal clients and should also be treated with care.  Many scholars refer to this as internal marketing, a very important feature of good business communication.  Employees’ well-being and work satisfaction play a large role in their productivity and how loyal they will be towards the business.  The role of the manager is to ensure good relationships with and among employees.   A healthy working environment is equally important.  Previous research has indicated that employees also have other career aspirations than only a salary.

Unhappy employees as a result of poor communication processes in the business can negatively affect the corporate image of the business and make the business less successful.  The manager of the business should also keep track with changes in society, especially  the ever changing business environment. Communication processes in the business should reflect these changes.

What I am trying to say is that a manager who takes care of employees will reap the benefits by having employees that take care of the business.  Although many external aspects can influence business communication,  trust between the manager and employees at least can be created and controlled. Employees should feel that they have a future in the business and that they are participating in the business’s success. 


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