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How Storytelling can liven up Business Communication

Storytelling is referred to by some experts as the future of internal communication.  Telling stories is not new and has been around for thousands of years. Many psychologists can tell you that something is better remembered if it is linked to a compelling story.  This is just how our brains work.

This is why storytelling can be a powerful internal communication tool to engage and inspire employees. Using stories for internal communication messages could evoke a shared sense of identity due to an emotional connection with the stories. Language
The Coca-Cola Brand is renowned for its stories.
can be used to the business' advantage as it can evoke such emotional connection with other employees and what the business stands for. Businesses therefore now also use stories to share or explain their business culture or goals. The business can, for example, use stories to explain difficult data, facts, and figures.  Stories can also provide some added insight into its operations and vision and mission. Many employees have interesting backgrounds and experiences to use for stories which will make the business appear more human to its employees. 

Since internal communication has become more visual, stories could include  Infographics, videos, images or social networks. Videos are ideal for sharing interesting company stories to showcase employees' talent and experiences. Managers can use visuals to share announcements, expectations, and goals with employees.  In fact, storytelling needs to become part of the business' internal communication strategy to inspire employees.  Employees will also learn from each other and try to improve. The business' newsletter or other publications and social media are ideal for sharing stories.  Sharing employee stories to the outside world could create a connection with the business. The best example of sharing stories to the outside world is that by Microsoft as part of its new CEO's drive to change the company's corporate culture.  The same principles can also be applied for internal communication as part a strategic move to inspire employees to learn from each other.

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