Skip to main content

How Storytelling can liven up Business Communication

Storytelling is referred to by some experts as the future of internal communication.  Telling stories is not new and has been around for thousands of years. Many psychologists can tell you that something is better remembered if it is linked to a compelling story.  This is just how our brains work.

This is why storytelling can be a powerful internal communication tool to engage and inspire employees. Using stories for internal communication messages could evoke a shared sense of identity due to an emotional connection with the stories. Language
The Coca-Cola Brand is renowned for its stories.
can be used to the business' advantage as it can evoke such emotional connection with other employees and what the business stands for. Businesses therefore now also use stories to share or explain their business culture or goals. The business can, for example, use stories to explain difficult data, facts, and figures.  Stories can also provide some added insight into its operations and vision and mission. Many employees have interesting backgrounds and experiences to use for stories which will make the business appear more human to its employees. 

Since internal communication has become more visual, stories could include  Infographics, videos, images or social networks. Videos are ideal for sharing interesting company stories to showcase employees' talent and experiences. Managers can use visuals to share announcements, expectations, and goals with employees.  In fact, storytelling needs to become part of the business' internal communication strategy to inspire employees.  Employees will also learn from each other and try to improve. The business' newsletter or other publications and social media are ideal for sharing stories.  Sharing employee stories to the outside world could create a connection with the business. The best example of sharing stories to the outside world is that by Microsoft as part of its new CEO's drive to change the company's corporate culture.  The same principles can also be applied for internal communication as part a strategic move to inspire employees to learn from each other.

Popular posts from this blog

The role of the manager in effective business communication

Business communication is no longer about how to write a letter, email or use effective writing skills.  It has also extended to other areas in the business, for example, excellent relationships within the business. A manager should not only concentrate on successful communication with its external clients, customers and stakeholders.  The employees of the business actually areinternal clientsand should also be treated with care.  Many scholars refer to this asinternal marketing, a very important feature of good business communication.  Employees’ well-being and work satisfaction play a large role in their productivity and how loyal they will be towards the business.  The role of the manager is to ensure good relationships with and among employees.   A healthy working environment is equally important.  Previous research has indicated that employees also have other career aspirations than only a salary.
Unhappy employees as a result of poor communication processes in the business can ne…

Obstacles in achieving efficient cross cultural communication

Effective cross cultural communication is increasingly becoming more important in a business. Employees usually consist of diverse cultures with different backgrounds.  Although all employees need to adhere to the corporate culture in a business (the way things are usually done), a manager needs to have good cross cultural communication skills when it comes to dealing with employees with different cultural backgrounds.  Many managers want to achieve better cultural communication, but still face many barriers.  The following are the most common cross cultural communication barriers many managers still have to overcome in their attempt to communicate better with diverse employees:
Values and attitudes: The manager may have different values than his or her employees or the employees may even have different values and attitudes. At the end of the day it is the task that has to be completed and having different values and attitudes can be overcome if all employees all share a common vision …

What is your managerial communication style?

As a manager you communicate in a specific manner to your employees.  Your communication style can fall within different managerial approaches but in this article I will focus on the two most common styles, namely the classical and humanistic managerial communication styles.  I will first explain the more formal classical style.
A manager who has a classical managerial (authoritarian) communication style:
communicates through formal communication media such as oral and/or written and visual communication and very little face to face discussions.creates but also uses opportunities to make the long and short term goals of the business clear using these formal communication media.changes 'unacceptable’ attitudes and opinions by shaping new ones through manipulation.diminishes fear and suspicion because of misinformation or misinterpretation of the right but unclear information.communicates numerous rules to employees.prevents or corrects misunderstanding from lack of information and pr…