Skip to main content

A CEO Blog for Better Business Communication

A direct communication channel by the CEO could enhance
 business communication. Image credit: Photopin.
Communication from the CEO of a business is essential for employees not only to receive direct messages from Top Management but also to understand the thinking process of those who are in charge.  A CEO weekly blog could improve communication in the business and simultaneously make the management more visible to employees which is essential for any business communication strategy to remain effective.

The CEO could, for example, write to employees on a weekly basis about different topics that would be of interest to them at that specific point in time.  The blog posts could relate to important events in the business,  clarify unclear issues or  communicate essential new information, for example on being ethical. In addition interesting statistics about how the business is doing financially could also be of interest to employees.  

It is, however, important that blog entries should be regular and not merely become another unused business communication tool.  The blog could be part of the business Intranet and updated on a specific day of the week.  In that way employees would know when to expect new communication from their CEO.

 Related post

 Using Infographics as a Business Communication Tool 

About Ethical Communication and the Manager's Role
Labels:

Popular posts from this blog

The role of the manager in effective business communication

Happy employees are more productive. Business communication is no longer about how to write a letter, email or use effective writing skills.  It has also extended to other areas in the business, for example, excellent relationships within the business. A manager should not only concentrate on successful communication with its external clients, customers and stakeholders.  The employees of the business actually are   internal clients   and should also be treated with care.  Many scholars refer to this as   internal marketing , a very important feature of good business communication.  Employees’ well-being and work satisfaction play a large role in their productivity and how loyal they will be towards the business.  The role of the manager is to ensure good relationships with and among employees.   A healthy working environment is equally important.  Previous research has indicated that employees also have other career as...
Read more

Time for a communication audit?

When is the right time to do a communication audit in a business?  Why is it important to know whether communication in a business is effective or not? During a communication audit the strength and weaknesses of all communication in the business is analyzed, namely its communication policies, strategies, practices, messages, capabilities and even the media that are used, including social and other online media. If you have read some of my other postings in this blog, you will know how important communication in a business is.  Lack of effective communication can even cause the business to eventually fail. When is the right time to do a communication audit?  You could consider a communication audit in your business when: a major restructuring of the business is taking place   the business seems to be failing and not reaching its objectives. union negotiations are upcoming a merger or acquisition of another business might be happening a new management ...
Read more

What is your managerial communication style?

As a manager you communicate in a specific manner to your employees.  Your communication style can fall within different managerial approaches but in this article I will focus on the two most common styles, namely the classical and humanistic managerial communication styles.  I will first explain the more formal classical style. A manager who has a classical managerial (authoritarian) communication style: communicates through formal communication media such as oral and/or written and visual communication and very little face to face discussions. creates but also uses opportunities to make the long and short term goals of the business clear using these formal communication media. changes 'unacceptable’ attitudes and opinions by shaping new ones through manipulation. diminishes fear and suspicion because of misinformation or misinterpretation of the right but unclear information. communicates numerous rules to employees. prevents or corrects misunderstanding fr...
Read more