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A CEO Blog for Better Business Communication

A direct communication channel by the CEO could enhance
 business communication. Image credit: Photopin
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Communication from the CEO of a business is essential for employees not only to receive direct messages from Top Management but also to understand the thinking process of those who are in charge.  A CEO weekly blog could improve communication in the business and simultaneously make the management more visible to employees which is essential for any business communication strategy to remain effective.

The CEO could, for example, write to employees on a weekly basis about different topics that would be of interest to them at that specific point in time.  The blog posts could relate to important events in the business,  clarify unclear issues or  communicate essential new information, for example on being ethical. In addition interesting statistics about how the business is doing financially could also be of interest to employees.  

It is, however, important that blog entries should be regular and not merely become another unused business communication tool.  The blog could be part of the business Intranet and updated on a specific day of the week.  In that way employees would know when to expect new communication from their CEO.

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