Business Communication Made Simple for Entrepreneurs
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Breaking down barriers to effective communication
I came across this video on breaking down barriers to effective communication on Youtube. It has some useful information on how some barriers to effective communication can be overcome. Sometimes just a change in behavior can make all the difference.
The way in which a business is perceived, positively or negatively, constitutes its corporate image. The corporate image is inseparable from all the activities within a business as it generally includes the overall picture that people have of a business. The corporate image of a business is also directly related to communication in the business.
The way in which a manager deals with employees will have an effect on employee morale and motivation. Lack of motivation among employees or little knowledge of products or services will impede good customer service. If employees deal with customers in an unprofessional manner, those customers will perceive the business in a negative way. How customers experience the products or services or their personal contact with the business, can result into either positive or negative viral marketing for the business. Customers have access to numerous social media platforms to post either complaints or compliments about the business. Word of mouth i…
Employees generally welcome feedback from managers, not only
constructive feedback about their own work performance, but also
about any undertakings in the business which directly relate to their tasks. Managers tend to forget
that well informed employees are more productive and also focused on achieving
So what kind of feedback should a manager give to employees? Feedback on work performance without discouraging the
employee, thus constructive remarks to help the employee grow and prosper to
the benefit of business goals. The
annual performance interview is the ideal place, but feedback could also be continuous
throughout the year in less formal settings.Feedback about all activities and undertakings in the
business. Large businesses have their
own public relations officers dealing with internal communication according to
an internal communication strategy. But
employees will also value information directly from the manager(s). This will put their tasks…
Communication from the CEO of a business is essential for employees not only to receive direct messages from Top Management but also to understand the thinking process of those who are in charge. A CEO weekly blog could improve communication in the business and simultaneously make the management more visible to employees which is essential for any business communication strategy to remain effective.
The CEO could, for example, write to employees on a weekly basis about different topics that would be of interest to them at that specific point in time. The blog posts could relate to important events in the business, clarify unclear issues or communicate essential new information, for example on being ethical. In addition interesting statistics about how the business is doing financially could also be of interest to employees. It is, however, important that blog entries should be regular and not merely become another unused business communication tool. The blog could be part of the …