Skip to main content

Mistakes managers make with a diversity programme

When developing a diversity programme based on the results of a diversity survey (see the article managing diversity in a business), managers should avoid making the following repeated mistakes:

• Managers should not expect of employees to formulate a diversity philosophy. Real diversity in the business should start with a change in its corporate culture. To create a real change in the business’ corporate culture should be the first priority, before focusing on customers. True change can only occur if the manager is committed and continuously involved in the process. A business’ corporate culture refers to the way things are done in the business, be it policies or how meetings are held based on shared beliefs.

• Real diversity issues should be addressed, for example, race, religion, gender, sexual orientation, age, national identity and disability. Diversity issues should not be broadened to only include individual differences.

• Managers should not use euphemisms (substitution of an expression) to refer to diversity in a business, for instance ethnic, lifestyles, etc. It will only illustrate discomfort with an issue.

• Of course there will be employees that will be unhappy with the business’ diversity programme. Expect resistance and learn to deal with it effectively.

• All employees should be subject to changes and actions and not only the previously excluded groups.

• Diversity training alone will not necessarily change employees’ behavior towards diversity. It must be part of a business strategy. Although diversity training will create an awareness of diversity, employee havior will not necessarily change. The strategy should include goals, skills training, evaluation and liability and be a continuous process.

Employees should learn to appreciate that that diversity does exist and that there is an increasing need for employees to treat each other with respect in the workplace. True diversity is challenging, but attainable.

Popular posts from this blog

The role of the manager in effective business communication

Happy employees are more productive. Business communication is no longer about how to write a letter, email or use effective writing skills.  It has also extended to other areas in the business, for example, excellent relationships within the business. A manager should not only concentrate on successful communication with its external clients, customers and stakeholders.  The employees of the business actually are   internal clients   and should also be treated with care.  Many scholars refer to this as   internal marketing , a very important feature of good business communication.  Employees’ well-being and work satisfaction play a large role in their productivity and how loyal they will be towards the business.  The role of the manager is to ensure good relationships with and among employees.   A healthy working environment is equally important.  Previous research has indicated that employees also have other career as...

Time for a communication audit?

When is the right time to do a communication audit in a business?  Why is it important to know whether communication in a business is effective or not? During a communication audit the strength and weaknesses of all communication in the business is analyzed, namely its communication policies, strategies, practices, messages, capabilities and even the media that are used, including social and other online media. If you have read some of my other postings in this blog, you will know how important communication in a business is.  Lack of effective communication can even cause the business to eventually fail. When is the right time to do a communication audit?  You could consider a communication audit in your business when: a major restructuring of the business is taking place   the business seems to be failing and not reaching its objectives. union negotiations are upcoming a merger or acquisition of another business might be happening a new management ...

How Storytelling can liven up Business Communication

Storytelling is referred to by some experts as the future of internal communication.  Telling stories is not new and has been around for thousands of years. Many psychologists can tell you that something is better remembered if it is linked to a compelling story.  This is just how our brains work. This is why storytelling can be a powerful internal communication tool to engage and inspire employees. Using stories for internal communication messages could evoke a shared sense of identity due to an emotional connection with the stories. Language The Coca-Cola Brand is renowned for its stories. can be used to the business' advantage as it can evoke such emotional connection with other employees and what the business stands for. Businesses therefore now also use stories to share or explain their business culture or goals. The business can, for example, use stories to explain difficult data, facts, and figures.  Stories can also pro...