The importance of good business communication

The name of this blog is Biz-CommPulse, which will include information about business communication. You might now wonder why a whole blog is dedicated to the area of business communication. Business communication is such an important part of a business’s strategy, yet it is also one of the most neglected areas in the business. Many managers are so focused on making sales and a profit, that they forget about the role of proper business communication for success.

The aim of this blog is to point out practices of good business communication and where businesses possibly could improve in this area. If you visit regularly, you will find useful information on the best ways of improving business communication and best practices. The blog will also provide valuable resources on business communication.

Effective business communication requires good skills and a sound knowledge of the dynamics of a business and its people. This will become evident if you read my posts frequently.

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The role of the manager in effective business communication

Happy employees are more productive. Business communication is no longer about how to write a letter, email or use effective writing skills. It has also extended to other areas in the business, for example, excellent relationships within the business. A manager should not only concentrate on successful communication with its external clients, customers and stakeholders. The employees of the business actually are internal clients and should also be treated with care. Many scholars refer to this as internal marketing , a very important feature of good business communication. Employees’ well-being and work satisfaction play a large role in their productivity and how loyal they will be towards the business. The role of the manager is to ensure good relationships with and among employees. A healthy working environment is equally important. Previous research has indicated that employees also have other career as...

Time for a communication audit?

When is the right time to do a communication audit in a business? Why is it important to know whether communication in a business is effective or not? During a communication audit the strength and weaknesses of all communication in the business is analyzed, namely its communication policies, strategies, practices, messages, capabilities and even the media that are used, including social and other online media. If you have read some of my other postings in this blog, you will know how important communication in a business is. Lack of effective communication can even cause the business to eventually fail. When is the right time to do a communication audit? You could consider a communication audit in your business when: a major restructuring of the business is taking place the business seems to be failing and not reaching its objectives. union negotiations are upcoming a merger or acquisition of another business might be happening a new management ...

How Storytelling can liven up Business Communication

Storytelling is referred to by some experts as the future of internal communication. Telling stories is not new and has been around for thousands of years. Many psychologists can tell you that something is better remembered if it is linked to a compelling story. This is just how our brains work. This is why storytelling can be a powerful internal communication tool to engage and inspire employees. Using stories for internal communication messages could evoke a shared sense of identity due to an emotional connection with the stories. Language The Coca-Cola Brand is renowned for its stories. can be used to the business' advantage as it can evoke such emotional connection with other employees and what the business stands for. Businesses therefore now also use stories to share or explain their business culture or goals. The business can, for example, use stories to explain difficult data, facts, and figures. Stories can also pro...

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