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The importance of good business communication


The name of this blog is Biz-CommPulse, which will include information about business communication. You might now wonder why a whole blog is dedicated to the area of business communication.  Business communication is such an important part of a business’s strategy, yet it is also one of the most neglected areas in the business.  Many managers are so focused on making sales and a profit, that they forget about the role of proper business communication for success.

The aim of this blog  is to point out practices of good business communication and where businesses possibly could improve in this area.  If you visit regularly, you will find useful information on the best ways of improving business communication and best practices.  The blog will also provide valuable resources on business communication.

Effective business communication requires good skills and a sound knowledge of the dynamics of a business and its people. This will become evident if you read my posts frequently.


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The role of the manager in effective business communication

Business communication is no longer about how to write a letter, email or use effective writing skills.  It has also extended to other areas in the business, for example, excellent relationships within the business. A manager should not only concentrate on successful communication with its external clients, customers and stakeholders.  The employees of the business actually areinternal clientsand should also be treated with care.  Many scholars refer to this asinternal marketing, a very important feature of good business communication.  Employees’ well-being and work satisfaction play a large role in their productivity and how loyal they will be towards the business.  The role of the manager is to ensure good relationships with and among employees.   A healthy working environment is equally important.  Previous research has indicated that employees also have other career aspirations than only a salary.
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Obstacles in achieving efficient cross cultural communication

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