Using Infographics as a Business Communication Tool

Infographics, or the visual representation of data, is increasingly being used by businesses to visually represent complex data to their employees. Especially policies with numerous legal terms or complicated business data lend themselves to using infographics. Infographics can easily be designed by any employee who is creative enough to resourcefully represent data visually and not necessarily only by graphic designers. Numerous online tools are available, but they could also be designed with Powerpoint, Illustrator and Adobe Photoshop. These graphics can be uploaded on the business website and also be distributed to employees via email or even embedded in the business Intranet and should preferably complement the business corporate identity.

What kind of data could be visually represented to employees?

Business policies could be visually displayed to explain how they affect employees in real business life.
Business figures could be made more accessible to employees via infographics by also indicating how these figures impact on the overall business performance.
Complicated tasks could be explained visually and even step-by-step so that all employees could better understand them and also how they fit business goals.
Important business deadlines could be indicated visually so that no employee could miss them.
Business events could be highlighted visually so that employees could better understand their importance.

There are endless possibilities in the business when it comes to using Infographics and my examples cover only a few. This rather new business communication tool could improve communication in the business in that it facilitates better understanding of both complicated and important messages.

Related post:

A CEO Blog for Better Business Communication

The role of the manager in effective business communication

Happy employees are more productive. Business communication is no longer about how to write a letter, email or use effective writing skills. It has also extended to other areas in the business, for example, excellent relationships within the business. A manager should not only concentrate on successful communication with its external clients, customers and stakeholders. The employees of the business actually are internal clients and should also be treated with care. Many scholars refer to this as internal marketing , a very important feature of good business communication. Employees’ well-being and work satisfaction play a large role in their productivity and how loyal they will be towards the business. The role of the manager is to ensure good relationships with and among employees. A healthy working environment is equally important. Previous research has indicated that employees also have other career as...

What is your managerial communication style?

As a manager you communicate in a specific manner to your employees. Your communication style can fall within different managerial approaches but in this article I will focus on the two most common styles, namely the classical and humanistic managerial communication styles. I will first explain the more formal classical style. A manager who has a classical managerial (authoritarian) communication style: communicates through formal communication media such as oral and/or written and visual communication and very little face to face discussions. creates but also uses opportunities to make the long and short term goals of the business clear using these formal communication media. changes 'unacceptable’ attitudes and opinions by shaping new ones through manipulation. diminishes fear and suspicion because of misinformation or misinterpretation of the right but unclear information. communicates numerous rules to employees. prevents or corrects misunderstanding fr...

How Storytelling can liven up Business Communication

Storytelling is referred to by some experts as the future of internal communication. Telling stories is not new and has been around for thousands of years. Many psychologists can tell you that something is better remembered if it is linked to a compelling story. This is just how our brains work. This is why storytelling can be a powerful internal communication tool to engage and inspire employees. Using stories for internal communication messages could evoke a shared sense of identity due to an emotional connection with the stories. Language The Coca-Cola Brand is renowned for its stories. can be used to the business' advantage as it can evoke such emotional connection with other employees and what the business stands for. Businesses therefore now also use stories to share or explain their business culture or goals. The business can, for example, use stories to explain difficult data, facts, and figures. Stories can also pro...

Biz-commPulse

Search This Blog