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Why Feedback is important in your Business


Employees generally welcome feedback from managers, not only  constructive feedback  about their own work performance, but also about any undertakings in the business which directly relate to their tasks.  Managers tend to forget that well informed employees are more productive and also focused on achieving business objectives.

So what kind of  feedback should a manager give to employees?

Continuous feedback to employees is important.  Picture Credit: Photopin.
  • Feedback on work performance without discouraging the employee, thus constructive remarks to help the employee grow and prosper to the benefit of business goals.   The annual performance interview is the ideal place, but feedback could also be continuous throughout the year in less formal settings.
  • Feedback about all activities and undertakings in the business.  Large businesses have their own public relations officers dealing with internal communication according to an internal communication strategy.  But employees will also value information directly from the manager(s).  This will put their tasks in the business  into more perspective as well as eliminate any hearsay in the grapevine. Feedback could be given in meetings or by using other media in the business for example, an Intranet, email, social media used by the business to inform employees, video conferencing (for large businesses with various branches), to name just a few possibilities.  Many businesses now also use Google Enterprise because of the endless possibilities to communicate more frequently with employees.

Managers should speak to employees whenever the occasion rises and not be invisible as communication is crucial for the success of the business and information is powerful.  Well informed employees are also empowered to do better in their tasks and to see the bigger picture in the business.

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